The New Google Keyword Planner

What is Google Keyword Planner and How Do I Use It?

You can use the Keyword Planner to get keyword ideas and traffic estimates for your campaigns. Even if you are not interested in running paid campaigns, you can use the free parts of this tool to optimize your organic search rankings. You will need to sign up for an Adwords account.  Once you are logged in, click the Tools and Analysis drop-down menu (located near the top of the page) and select “Keyword Planner.” Using the free part of this service, the Google Keyword Planner can assist you with the following:

  • Searching for new keyword ideas
  • Finding the search volume for a list of keywords
  • Estimating traffic for a list of keywords

If you are like me, reading is great, but video is better! Get a feel for the free and paid aspects of this outstanding SEO tool by watching this video. This video was released officially by Google and  they explain how to create a campaign using the Keyword Planner:


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