Category Archives: Business Tips

What is Online Marketing?

So why do I need online marketing?

  • Customer Acquisition – using media and engagement tools to gain new customers.
  • Customer Retention – actively reducing customer defections. Successfully retaining your clients starts with the first impression and continues throughout the entire lifetime of a relationship.
  • Maximizing Relationships – Every interaction provides a significant opportunity to develop, nurture, strengthen, and establish a quality relationship.

4 EPIC ADVANTAGES OF ONLINE MARKETING

  • It Works 24/7/365 – Even while you sleep, your online marketing efforts are working to pull in more leads, answer questions, and build rapport.
  • Global Market – Reach more people by advertising your products and services to anyone with internet access.
  • Direct Sales – Ecommerce technology allows you to sell your products and services directly to the customer.
  • Super Target Marketing Niche marketing allows you to save time and money while reaching only the people who truly care about your products and services.

The 5 Major Aspects of Online Marketing:

  • Awareness
    • How can people find you?
    • Do they know you exist?
    • Do they know what you offer?
  • Communication
    • How can you inform the masses?
    • How can you educate people about your area of expertise?
  • Connection
    • Build up a reputation by actively communicating online.
    • Get people to know you, like you and trust you.
  • Service
    • Excellent customer service will go a long way.
    • Supply a superior user experience by focusing on how people will interface with you and your marketing elements.
  • Sales
    • Make it easy and comfortable for people to purchase from you.

7 Key Touch Points – Where Do They Come From?

  • Referrals
  • Web Searches
  • Social Media Mentions
  • Press Releases
  • Emails
  • Online Advertisements

The 7 Major Components of Online Marketing and Building Your Brand

5 Steps to Internet Marketing Success

  • Credibility
    • Online Impression
  • Usability
    • User-Friendly Interface
  • Scalability
    • Giving yourself room to expand
  • Visibility
    • Getting people to know about your products or service
  • Sellability
    • Show and Tell
    • Why do they need your product or service?
    • Communicating and educating your customer-base

Measuring Results from Marketing Efforts:

  • Qualitative
    • Branding
    • Credibility
    • Goals
    • Public Relations Interest
  • Quantitative
    • Leads/Inquiries
    • Email Sign-Ups
    • Traffic
    • Sales

Remember this…

  • There is no wrong way to do it – new approaches are constantly surfacing.
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Beat the Clock – A Fun Approach to Getting Stuff Done

The easiest way to play is to track and beat your own personal bests:

  1. Decide on what to do
  2. Set a timer for 25 minutes
  3. Work on the task until alarm goes off
  4. Take a break (3-5 minutes)
  5. After the every fourth repetition,  take a longer break (15–30 minutes)

At the end of the day, make a note of what you accomplished. Personally, I found myself consistently improving on the inefficiencies just by knowing how much I can accomplish in each 25 minute block. Estimating task time is easier and I am getting things done faster… all I’m really doing is trying to beat the clock, and it feels so good to win! In a 9 hour work day, I could potentially win the game 16 times! If I fail, I can easily evaluate that 25-minute block to increase my likelihood of success on the next task.

I will be writing more about the time management techniques I use during the day, but I couldn’t hold in the excitement! If you want to know more about what I am doing specifically, read up on this Wikipedia article…

http://en.wikipedia.org/wiki/Pomodoro_Technique

This is just one of many ways others have used little tricks to manage their time more effectively! Do you have a technique that works well for you? Share it with the rest of us by posting it in the comments below!

p.s.
One of my next articles will be a review of the task management tools I have reviewed, so be sure to follow this blog to learn more about how you can turn work into a game!

If You Build It, They Will Come

Most of you have probably heard the phrase, “If you build it, they will come.”

But let’s face it. While you are getting caught up in daydreams about becoming the next Facebook or Twitter, other entrepreneurs are finding niches that work well for them.

A surprising fact about most successful start-ups…

Most start-up companies fly so far under the radar, we may never even learn of their existence. The thought of going viral and exposing yourself to millions of users often happens before your business has made ANY money. I’m not saying you can’t do it, I just think we should be more realistic in our approach. Value can be created rather easily, but how?

Finding a solution to a problem…

We live in a world that is far from perfect, but that my friend, is what gives you this perfect opportunity! Look at the world around you, ask plenty of questions and you will be quick to find a viable product or service solution.

An alternative approach to thinking big…the $1,000 Start-Up:

Instead of trying to create the next billion-dollar business, let’s take away a few zeros first. I urge you to build a $1,000 company that’s profitable in a repeatable and sustainable way. By doing so, you should learn:

  • Self-Sustainability
  • What it takes to build, deploy and run a business
  • That your $1,000 idea might be bigger than you thought

Take action, work hard, and enjoy the ride:

Focus on one clear value proposition. Don’t complicate things, you will add more problems without providing the right solution.

If you need a hand with brainstorming start-up ideas, here are some tips on how to monetize on digital properties:

  1. Explore the world of brand licensing
  2. Offer VIP status to customers
  3. Rent digital space
  4. Find partnerships
  5. Offer users access to premium content
  6. Monetize off the value of an email list
  7. Incorporate relevant advertising

If you have some cool ideas to add to the list, let me know in the comments below!

Finding Purpose – 8 Tips for Success in Business

I love to absorb information from people who are actively pursuing their dreams. What separates them from everyone else? What keeps making them push for something better? During my usual morning routine, I stumbled across these 8 refreshing tips by  Steve Bennett:

  1. Speak your mind
  2. Smile and laugh
  3. No ideas are stupid
  4. Waste is bad
  5. Make it simple
  6. Every time should be like the first
  7. Authenticity is essential
  8. Customers are precious

Based on the 8 tips above, I wrote the passage below with the hope to inspire someone else to pursue their dreams:

Don’t beat around the bush. Be honest with others, but most importantly with yourself. If you take life too seriously, you will miss out on everything valuable in this world; it’s not like we are going to make it out alive anyway!

Smile even if you don’t want to, and by all means, laugh! It’s contagious. Why should we spread hate and discontent when nobody has time for that!

Albert Einstein once said, “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid. ” There is no such thing as a bad idea, impracticable maybe, but not wrong. This is especially true if you learned something new. Fail, learn, then try again. Repeat this as many times as necessary.

Even though we live in a universe full of abundance, wasting your time and resources is a colossal waste of an epic mind. When all else fails, use the KISS principle.

Do you remember successfully landing  a job for the first time? How about your first crush? Remember how you felt? Get excited about everything, everyday. Make every impression count, it will go far!

Show compassion and respect to your peers, clients, family and complete strangers. Let people love you and let that goodness spread.

If you felt inspired, share this for the people you care about!

Have a wonderful day!

SEO? Part 2: Understanding the Competition

What is my website going up against?

All business ventures are faced with competition, even if you’re the only person in town selling (for example) the wacky inflatable flailing-arm tube man. The alternative to these silly airdancers would be other forms of attention-grabbing… such as those sign-holding teens standing at the front of every shopping center.

While that may be a ridiculous and potentially confusing attempt towards being funny with a “real world” example, the point I’m trying to make is simply this; In order to successfully reach  your target audience, you must understand who you are competing against.

“Well duh, dude…get to the meaty stuff!”

Okay, when it comes to the internet, the competition can be fierce! You will find yourself marketing against the world, and that is no exaggeration with today’s technology. If that sounds like a daunting task, you might want to hire somebody like myself to help you. But don’t worry, if you stick around and read my blog, I will be sharing everything you need to know. Instant gratification might cost you a little money, but leaving it the professionals will surely save you time. If you still insist on being one of those Do-It-Yourself types, then by all means, let’s get down to business!

How do I optimize my website’s competitive edge?

The idea is to figure out which other websites are targeting the same keywords, or keyword phrases. Using basic marketing fundamentals,  you can make a huge impact on your SEO efforts. You need to understand how your competitors are marketing themselves so that you can get ahead!

I know my competition, but what should I research about them?

All the answers you need can be found by asking yourself:

  • What products or services do they provide?
  • How are these products/services marketed to customers?
  • How much are they charging?
  • How do they distribute and deliver?
  • How do they retain customers?
  • How do they market their brand and design values?
  • Do they have a focus on innovation?
  • How many employees do they have?
  • How do they use technology within their business model?
  • Who owns the business and what sort of person are they?
  • What media outlets do they use? Other than websites, do they market with newspapers, radio, television or outdoor advertising?
  • Do they have a physical storefront or are they 100% online?

If you have some ideas for keyword phrases, type them into the search engines. If you can’t find them on Google, that might be a good sign! It is only a good thing as long as your keywords are being used regularly by your targeted audience! If your potential customers don’t type in keywords you are marketing to, then you will get nowhere.

BEWARE: Don’t Be a Copycat!

If you target identical keywords and copy the context used by your competition, you will most likely fail. You might even be breaking copyright laws. Try thinking outside the box, step into the mind of the people who are looking for your solutions. Use review sites to find information about these businesses from their customers. Find out their weaknesses and turn them into your strengths, if at all possible. Don’t forget to focus on 2 to 4-word keyword phrases, especially if you are trying to sell products or services.

What is CrowdSourcing?

Crowdsourcing is the practice of utilizing services, ideas, or content supplied by a large community, and especially from an online network, rather than from traditional employees or suppliers. This tactic is a form of outsourcing and is often used by businesses to increase efficiencies and profit margins. Crowdsourcing simply combines the efforts of numerous full-time and/or part-time workers, where each contributor adds a small portion to the greater result. Crowdsourcing differs from the classic approach to outsourcing in that the work comes from an undefined public rather than being commissioned from a specific, named group.