Category Archives: Search Engine Optimization

What is Online Marketing?

So why do I need online marketing?

  • Customer Acquisition – using media and engagement tools to gain new customers.
  • Customer Retention – actively reducing customer defections. Successfully retaining your clients starts with the first impression and continues throughout the entire lifetime of a relationship.
  • Maximizing Relationships – Every interaction provides a significant opportunity to develop, nurture, strengthen, and establish a quality relationship.

4 EPIC ADVANTAGES OF ONLINE MARKETING

  • It Works 24/7/365 – Even while you sleep, your online marketing efforts are working to pull in more leads, answer questions, and build rapport.
  • Global Market – Reach more people by advertising your products and services to anyone with internet access.
  • Direct Sales – Ecommerce technology allows you to sell your products and services directly to the customer.
  • Super Target Marketing Niche marketing allows you to save time and money while reaching only the people who truly care about your products and services.

The 5 Major Aspects of Online Marketing:

  • Awareness
    • How can people find you?
    • Do they know you exist?
    • Do they know what you offer?
  • Communication
    • How can you inform the masses?
    • How can you educate people about your area of expertise?
  • Connection
    • Build up a reputation by actively communicating online.
    • Get people to know you, like you and trust you.
  • Service
    • Excellent customer service will go a long way.
    • Supply a superior user experience by focusing on how people will interface with you and your marketing elements.
  • Sales
    • Make it easy and comfortable for people to purchase from you.

7 Key Touch Points – Where Do They Come From?

  • Referrals
  • Web Searches
  • Social Media Mentions
  • Press Releases
  • Emails
  • Online Advertisements

The 7 Major Components of Online Marketing and Building Your Brand

5 Steps to Internet Marketing Success

  • Credibility
    • Online Impression
  • Usability
    • User-Friendly Interface
  • Scalability
    • Giving yourself room to expand
  • Visibility
    • Getting people to know about your products or service
  • Sellability
    • Show and Tell
    • Why do they need your product or service?
    • Communicating and educating your customer-base

Measuring Results from Marketing Efforts:

  • Qualitative
    • Branding
    • Credibility
    • Goals
    • Public Relations Interest
  • Quantitative
    • Leads/Inquiries
    • Email Sign-Ups
    • Traffic
    • Sales

Remember this…

  • There is no wrong way to do it – new approaches are constantly surfacing.

Understanding Google Keyword Planner

What is Google Keyword Planner and How Do I Use It?

English: Google Logo officially released on Ma...
(Photo credit: Wikipedia)

You can use the Keyword Planner to get keyword ideas and traffic estimates for your campaigns. Even if you are not interested in running paid campaigns, you can use the tools to optimize your organic search rankings.English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)

Using the free services, the Google Keyword Planner can assist you with the following:

  • Search for new keyword ideas
  • Get search volume for a list of keywords
  • Get traffic estimates for a list of keywords

To get a better feel for the system, Google released a video run-through

SEO? Part 4 – Getting Your Business Listed

If you are having a hard time finding your business on the web, maybe you still need to get your business listed!

How Do I List My Business Online?

I thought you would never ask! Here are 16 websites where you can submit your site to get your business listed on the internet:

  1. Google Places for Business
  2. Bing Business Portal
  3. Infogroup
  4. Neustar Localeze
  5. Yelp for Business Owners
  6. Yahoo Local
  7. Best of the Web Local
  8. Here PrimePlaces
  9. Hotfrog
  10. Yellow Pages
  11. Superpages
  12. Citygrid Media
  13. Foursquare
  14. eLocal
  15. Factual
  16. Acxiom

SEO? Part 3 – Free Optimization Tools and Resources

You might have read my previous two posts in this series, but if you have not then you can find them here:

Now that you have some insight on what needs to be done, how do you do it? Below you will find the best free SEO tools of 2013:

Know of any other free SEO tools? Let’s discuss in the comments below!

The New Google Keyword Planner

What is Google Keyword Planner and How Do I Use It?

You can use the Keyword Planner to get keyword ideas and traffic estimates for your campaigns. Even if you are not interested in running paid campaigns, you can use the free parts of this tool to optimize your organic search rankings. You will need to sign up for an Adwords account.  Once you are logged in, click the Tools and Analysis drop-down menu (located near the top of the page) and select “Keyword Planner.” Using the free part of this service, the Google Keyword Planner can assist you with the following:

  • Searching for new keyword ideas
  • Finding the search volume for a list of keywords
  • Estimating traffic for a list of keywords

If you are like me, reading is great, but video is better! Get a feel for the free and paid aspects of this outstanding SEO tool by watching this video. This video was released officially by Google and  they explain how to create a campaign using the Keyword Planner:

SEO? Part 2: Understanding the Competition

What is my website going up against?

All business ventures are faced with competition, even if you’re the only person in town selling (for example) the wacky inflatable flailing-arm tube man. The alternative to these silly airdancers would be other forms of attention-grabbing… such as those sign-holding teens standing at the front of every shopping center.

While that may be a ridiculous and potentially confusing attempt towards being funny with a “real world” example, the point I’m trying to make is simply this; In order to successfully reach  your target audience, you must understand who you are competing against.

“Well duh, dude…get to the meaty stuff!”

Okay, when it comes to the internet, the competition can be fierce! You will find yourself marketing against the world, and that is no exaggeration with today’s technology. If that sounds like a daunting task, you might want to hire somebody like myself to help you. But don’t worry, if you stick around and read my blog, I will be sharing everything you need to know. Instant gratification might cost you a little money, but leaving it the professionals will surely save you time. If you still insist on being one of those Do-It-Yourself types, then by all means, let’s get down to business!

How do I optimize my website’s competitive edge?

The idea is to figure out which other websites are targeting the same keywords, or keyword phrases. Using basic marketing fundamentals,  you can make a huge impact on your SEO efforts. You need to understand how your competitors are marketing themselves so that you can get ahead!

I know my competition, but what should I research about them?

All the answers you need can be found by asking yourself:

  • What products or services do they provide?
  • How are these products/services marketed to customers?
  • How much are they charging?
  • How do they distribute and deliver?
  • How do they retain customers?
  • How do they market their brand and design values?
  • Do they have a focus on innovation?
  • How many employees do they have?
  • How do they use technology within their business model?
  • Who owns the business and what sort of person are they?
  • What media outlets do they use? Other than websites, do they market with newspapers, radio, television or outdoor advertising?
  • Do they have a physical storefront or are they 100% online?

If you have some ideas for keyword phrases, type them into the search engines. If you can’t find them on Google, that might be a good sign! It is only a good thing as long as your keywords are being used regularly by your targeted audience! If your potential customers don’t type in keywords you are marketing to, then you will get nowhere.

BEWARE: Don’t Be a Copycat!

If you target identical keywords and copy the context used by your competition, you will most likely fail. You might even be breaking copyright laws. Try thinking outside the box, step into the mind of the people who are looking for your solutions. Use review sites to find information about these businesses from their customers. Find out their weaknesses and turn them into your strengths, if at all possible. Don’t forget to focus on 2 to 4-word keyword phrases, especially if you are trying to sell products or services.

SEO? Part 1: Choosing the Right Keywords

What is a Keyword?

Keywords, or keyword phrases,  are what you, as the web surfer, type in search engines to find a website.

Why should I care?

If you are trying to leverage the search engines for the purpose of marketing your products, services and/or information; it is pretty darn pointless to optimize your web pages for keywords that they will not search for. 

If you don’t “step into the shoes” of your ideal visitor, they will not be able to find you.

What should I do?

To attract the right visitors, use these 5 tactics to find your target audience:

  1. Consider only using 3 main types of keywords:
    1. Keywords for browsing
    2. Keywords for comparing
    3. Keywords for buying
  2. Use different keywords for each web page. Be sure the chosen keywords are relevant to their respective page’s content.
  3. Each of these web pages should have at least 200 words of visible text.
  4. Do not use one-word keywords, unless you absolutely have to. Generally, they are not very targeted, and you will end up wasting too much time and money trying to compete for the top search engine rankings on such a global scale.
  5. People who use four-word searches will more likely purchase  your products or services.

Be Aware:

If you target the wrong keywords, your website promotion efforts WILL result in a waste of time and money.