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Search Ranking Factors – Moz’s SEO Guide for 2013

The folks over at Moz.com do some pretty cool analysis on how Google weighs each factor of SEO. Below I have listed the correlations in reference to page keyword usage. There are other factors listed on the site. You should check them out here.

  • Body Text Similarity to Keyword (Language Model) – 0.13
  • # of Links on Page – 0.13
  • Keyword Usage in Title Tag – 0.13
  • Keyword Usage in H1 – 0.12
  • Total # of Characters in the HTML Code – 0.12
  • Keyword Usage in Body Text  – 0.12
  • Keyword Usage in Meta Description – 0.10
  • H1 Similarity to Keyword – 0.08
  • Title Tag Similarity to Keyword – 0.08
  • Meta Description Similarity to Keyword – 0.08
  • # of Partial Matches in Full URL – 0.06
  • Keyword Usage in H2 Tag – 0.03
  • H2 Similarity to Keyword – 0.02