If you want to learn about Google and their story, check out this interesting site!
The folks over at Moz.com do some pretty cool analysis on how Google weighs each factor of SEO. Below I have listed the correlations in reference to page keyword usage. There are other factors listed on the site. You should check them out here.
- Body Text Similarity to Keyword (Language Model) – 0.13
- # of Links on Page – 0.13
- Keyword Usage in Title Tag – 0.13
- Keyword Usage in H1 – 0.12
- Total # of Characters in the HTML Code – 0.12
- Keyword Usage in Body Text – 0.12
- Keyword Usage in Meta Description – 0.10
- H1 Similarity to Keyword – 0.08
- Title Tag Similarity to Keyword – 0.08
- Meta Description Similarity to Keyword – 0.08
- # of Partial Matches in Full URL – 0.06
- Keyword Usage in H2 Tag – 0.03
- H2 Similarity to Keyword – 0.02
You might have read my previous two posts in this series, but if you have not then you can find them here:
Now that you have some insight on what needs to be done, how do you do it? Below you will find the best free SEO tools of 2013:
- Google Keyword Planner – The Keyword Planner is a combination of Google’s Keyword Tool and Traffic Estimator. While this tool is intended for Pay-Per-Click campaigns, it can be easily adopted for organic SEO research. Video: Learn how to use the Google Keyword Planner
- Google Analytics – Track website traffic and referrals. See what people are typing into search engines to find you.
- http://ubersuggest.org/ – No login required, simply type in a keyword and the result will be a page full of keyword ideas!
Know of any other free SEO tools? Let’s discuss in the comments below!
- The Persona-Driven Keyword Research Process (iacquire.com)
What is Google Keyword Planner and How Do I Use It?
You can use the Keyword Planner to get keyword ideas and traffic estimates for your campaigns. Even if you are not interested in running paid campaigns, you can use the free parts of this tool to optimize your organic search rankings. You will need to sign up for an Adwords account. Once you are logged in, click the Tools and Analysis drop-down menu (located near the top of the page) and select “Keyword Planner.” Using the free part of this service, the Google Keyword Planner can assist you with the following:
- Searching for new keyword ideas
- Finding the search volume for a list of keywords
- Estimating traffic for a list of keywords
If you are like me, reading is great, but video is better! Get a feel for the free and paid aspects of this outstanding SEO tool by watching this video. This video was released officially by Google and they explain how to create a campaign using the Keyword Planner:
What is my website going up against?
All business ventures are faced with competition, even if you’re the only person in town selling (for example) the wacky inflatable flailing-arm tube man. The alternative to these silly airdancers would be other forms of attention-grabbing… such as those sign-holding teens standing at the front of every shopping center.
While that may be a ridiculous and potentially confusing attempt towards being funny with a “real world” example, the point I’m trying to make is simply this; In order to successfully reach your target audience, you must understand who you are competing against.
“Well duh, dude…get to the meaty stuff!”
Okay, when it comes to the internet, the competition can be fierce! You will find yourself marketing against the world, and that is no exaggeration with today’s technology. If that sounds like a daunting task, you might want to hire somebody like myself to help you. But don’t worry, if you stick around and read my blog, I will be sharing everything you need to know. Instant gratification might cost you a little money, but leaving it the professionals will surely save you time. If you still insist on being one of those Do-It-Yourself types, then by all means, let’s get down to business!
How do I optimize my website’s competitive edge?
The idea is to figure out which other websites are targeting the same keywords, or keyword phrases. Using basic marketing fundamentals, you can make a huge impact on your SEO efforts. You need to understand how your competitors are marketing themselves so that you can get ahead!
I know my competition, but what should I research about them?
All the answers you need can be found by asking yourself:
- What products or services do they provide?
- How are these products/services marketed to customers?
- How much are they charging?
- How do they distribute and deliver?
- How do they retain customers?
- How do they market their brand and design values?
- Do they have a focus on innovation?
- How many employees do they have?
- How do they use technology within their business model?
- Who owns the business and what sort of person are they?
- What media outlets do they use? Other than websites, do they market with newspapers, radio, television or outdoor advertising?
- Do they have a physical storefront or are they 100% online?
If you have some ideas for keyword phrases, type them into the search engines. If you can’t find them on Google, that might be a good sign! It is only a good thing as long as your keywords are being used regularly by your targeted audience! If your potential customers don’t type in keywords you are marketing to, then you will get nowhere.
BEWARE: Don’t Be a Copycat!
If you target identical keywords and copy the context used by your competition, you will most likely fail. You might even be breaking copyright laws. Try thinking outside the box, step into the mind of the people who are looking for your solutions. Use review sites to find information about these businesses from their customers. Find out their weaknesses and turn them into your strengths, if at all possible. Don’t forget to focus on 2 to 4-word keyword phrases, especially if you are trying to sell products or services.
What is a Keyword?
Keywords, or keyword phrases, are what you, as the web surfer, type in search engines to find a website.
Why should I care?
If you are trying to leverage the search engines for the purpose of marketing your products, services and/or information; it is pretty darn pointless to optimize your web pages for keywords that they will not search for.
If you don’t “step into the shoes” of your ideal visitor, they will not be able to find you.
What should I do?
To attract the right visitors, use these 5 tactics to find your target audience:
- Consider only using 3 main types of keywords:
- Keywords for browsing
- Keywords for comparing
- Keywords for buying
- Use different keywords for each web page. Be sure the chosen keywords are relevant to their respective page’s content.
- Each of these web pages should have at least 200 words of visible text.
- Do not use one-word keywords, unless you absolutely have to. Generally, they are not very targeted, and you will end up wasting too much time and money trying to compete for the top search engine rankings on such a global scale.
- People who use four-word searches will more likely purchase your products or services.
If you target the wrong keywords, your website promotion efforts WILL result in a waste of time and money.
Crowdsourcing is the practice of utilizing services, ideas, or content supplied by a large community, and especially from an online network, rather than from traditional employees or suppliers. This tactic is a form of outsourcing and is often used by businesses to increase efficiencies and profit margins. Crowdsourcing simply combines the efforts of numerous full-time and/or part-time workers, where each contributor adds a small portion to the greater result. Crowdsourcing differs from the classic approach to outsourcing in that the work comes from an undefined public rather than being commissioned from a specific, named group.