Tag Archives: Business

What is a Freelancer?

A freelancer refers to a single-person business. Generally, a freelancer is contracted to work on a phase of a larger project. The term Freelancer is also defined as one who is self-employed or an independent contractor.

Most freelancers fall under one of these categories:

  • Part-Time
    • Maintains a daytime job
    • Works for supplemental income
    • Maintains lifestyle between main forms of employment
  • Visionary
    • Future Business Owner
    • Full time dedication
    • Easily adapts to changes
    • Learns new skills easily
  • Transitioning
    • Between main emplyment jobs
    • Works where available
    • Fills temporary voids
  • Assessed
    • Tested for compatibility.
    • Generally works on-location within a larger business.
    • Eventually becomes employed by the hiring business.

 

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What is Online Marketing?

So why do I need online marketing?

  • Customer Acquisition – using media and engagement tools to gain new customers.
  • Customer Retention – actively reducing customer defections. Successfully retaining your clients starts with the first impression and continues throughout the entire lifetime of a relationship.
  • Maximizing Relationships – Every interaction provides a significant opportunity to develop, nurture, strengthen, and establish a quality relationship.

4 EPIC ADVANTAGES OF ONLINE MARKETING

  • It Works 24/7/365 – Even while you sleep, your online marketing efforts are working to pull in more leads, answer questions, and build rapport.
  • Global Market – Reach more people by advertising your products and services to anyone with internet access.
  • Direct Sales – Ecommerce technology allows you to sell your products and services directly to the customer.
  • Super Target Marketing Niche marketing allows you to save time and money while reaching only the people who truly care about your products and services.

The 5 Major Aspects of Online Marketing:

  • Awareness
    • How can people find you?
    • Do they know you exist?
    • Do they know what you offer?
  • Communication
    • How can you inform the masses?
    • How can you educate people about your area of expertise?
  • Connection
    • Build up a reputation by actively communicating online.
    • Get people to know you, like you and trust you.
  • Service
    • Excellent customer service will go a long way.
    • Supply a superior user experience by focusing on how people will interface with you and your marketing elements.
  • Sales
    • Make it easy and comfortable for people to purchase from you.

7 Key Touch Points – Where Do They Come From?

  • Referrals
  • Web Searches
  • Social Media Mentions
  • Press Releases
  • Emails
  • Online Advertisements

The 7 Major Components of Online Marketing and Building Your Brand

5 Steps to Internet Marketing Success

  • Credibility
    • Online Impression
  • Usability
    • User-Friendly Interface
  • Scalability
    • Giving yourself room to expand
  • Visibility
    • Getting people to know about your products or service
  • Sellability
    • Show and Tell
    • Why do they need your product or service?
    • Communicating and educating your customer-base

Measuring Results from Marketing Efforts:

  • Qualitative
    • Branding
    • Credibility
    • Goals
    • Public Relations Interest
  • Quantitative
    • Leads/Inquiries
    • Email Sign-Ups
    • Traffic
    • Sales

Remember this…

  • There is no wrong way to do it – new approaches are constantly surfacing.

Beat the Clock – A Fun Approach to Getting Stuff Done

The easiest way to play is to track and beat your own personal bests:

  1. Decide on what to do
  2. Set a timer for 25 minutes
  3. Work on the task until alarm goes off
  4. Take a break (3-5 minutes)
  5. After the every fourth repetition,  take a longer break (15–30 minutes)

At the end of the day, make a note of what you accomplished. Personally, I found myself consistently improving on the inefficiencies just by knowing how much I can accomplish in each 25 minute block. Estimating task time is easier and I am getting things done faster… all I’m really doing is trying to beat the clock, and it feels so good to win! In a 9 hour work day, I could potentially win the game 16 times! If I fail, I can easily evaluate that 25-minute block to increase my likelihood of success on the next task.

I will be writing more about the time management techniques I use during the day, but I couldn’t hold in the excitement! If you want to know more about what I am doing specifically, read up on this Wikipedia article…

http://en.wikipedia.org/wiki/Pomodoro_Technique

This is just one of many ways others have used little tricks to manage their time more effectively! Do you have a technique that works well for you? Share it with the rest of us by posting it in the comments below!

p.s.
One of my next articles will be a review of the task management tools I have reviewed, so be sure to follow this blog to learn more about how you can turn work into a game!

If You Build It, They Will Come

Most of you have probably heard the phrase, “If you build it, they will come.”

But let’s face it. While you are getting caught up in daydreams about becoming the next Facebook or Twitter, other entrepreneurs are finding niches that work well for them.

A surprising fact about most successful start-ups…

Most start-up companies fly so far under the radar, we may never even learn of their existence. The thought of going viral and exposing yourself to millions of users often happens before your business has made ANY money. I’m not saying you can’t do it, I just think we should be more realistic in our approach. Value can be created rather easily, but how?

Finding a solution to a problem…

We live in a world that is far from perfect, but that my friend, is what gives you this perfect opportunity! Look at the world around you, ask plenty of questions and you will be quick to find a viable product or service solution.

An alternative approach to thinking big…the $1,000 Start-Up:

Instead of trying to create the next billion-dollar business, let’s take away a few zeros first. I urge you to build a $1,000 company that’s profitable in a repeatable and sustainable way. By doing so, you should learn:

  • Self-Sustainability
  • What it takes to build, deploy and run a business
  • That your $1,000 idea might be bigger than you thought

Take action, work hard, and enjoy the ride:

Focus on one clear value proposition. Don’t complicate things, you will add more problems without providing the right solution.

If you need a hand with brainstorming start-up ideas, here are some tips on how to monetize on digital properties:

  1. Explore the world of brand licensing
  2. Offer VIP status to customers
  3. Rent digital space
  4. Find partnerships
  5. Offer users access to premium content
  6. Monetize off the value of an email list
  7. Incorporate relevant advertising

If you have some cool ideas to add to the list, let me know in the comments below!

Finding Purpose – 8 Tips for Success in Business

I love to absorb information from people who are actively pursuing their dreams. What separates them from everyone else? What keeps making them push for something better? During my usual morning routine, I stumbled across these 8 refreshing tips by  Steve Bennett:

  1. Speak your mind
  2. Smile and laugh
  3. No ideas are stupid
  4. Waste is bad
  5. Make it simple
  6. Every time should be like the first
  7. Authenticity is essential
  8. Customers are precious

Based on the 8 tips above, I wrote the passage below with the hope to inspire someone else to pursue their dreams:

Don’t beat around the bush. Be honest with others, but most importantly with yourself. If you take life too seriously, you will miss out on everything valuable in this world; it’s not like we are going to make it out alive anyway!

Smile even if you don’t want to, and by all means, laugh! It’s contagious. Why should we spread hate and discontent when nobody has time for that!

Albert Einstein once said, “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid. ” There is no such thing as a bad idea, impracticable maybe, but not wrong. This is especially true if you learned something new. Fail, learn, then try again. Repeat this as many times as necessary.

Even though we live in a universe full of abundance, wasting your time and resources is a colossal waste of an epic mind. When all else fails, use the KISS principle.

Do you remember successfully landing  a job for the first time? How about your first crush? Remember how you felt? Get excited about everything, everyday. Make every impression count, it will go far!

Show compassion and respect to your peers, clients, family and complete strangers. Let people love you and let that goodness spread.

If you felt inspired, share this for the people you care about!

Have a wonderful day!

The Cloud, the Crowd and What It Means to You

What is the Cloud?

You have probably used the Cloud many times without realizing it, just like you are using it now to read this article.  The Cloud is simply the Internet, a worldwide network of data.

I Still Don’t Get It…

Let’s put it this way, anytime you hop on Facebook or check your email, you are participating in the cloud.

So, it’s just the Internet? Why did we start calling it the Cloud?

In my opinion,  it all started for the sake of marketing. We needed to re-brand the Internet. 

Why does the Internet need to be re-branded?

The Internet hasn’t always been as fast and responsive as it is today. This change in terminology is a sign to the end of an era. We are no longer forced to deal with slow and frustrating experiences caused by dial-up modems, Netscape, and AOL!

Of all things to call it, why the Cloud?

I might have a logical explanation for what is happening here. I want you to consider this analogy:

Think about the electricity that is flowing through your home or workplace. Most people don’t think about the amount of resources it takes to turn the lights on. While electrical engineering might be a discussion for another day, just try to realize the comparison. The amount of resources it requires to flip on a light switch is comparable to the data centers, internet service providers and worldwide networking efforts that have created the foundation of every website and app you use.

Emerging technology is revolutionizing the world we live in:

  • Television
    • The current major broadcasting companies and networks will be replaced by  Internet-based services like Netflix, Hulu and YouTube. It is hard to say whether the current TV champions will adapt to the changes or simply disappear.
  • Radio
    • FM, AM and satellite radios will be replaced by services like Pandora and Spotify.
  • Telephone
    • While land-based lines are already becoming a thing of the past, telecommunications will gradually be replaced with video-based communication tools like skype.
  • Lifestyle
    • Magazines, Newspapers and general entertainment is already flocking to the web at incredible speed.
  • Social Influence
    • Social networking will open your eyes to just how many people there are on this planet. The best friends of the future might not live down the road, or even in the same country as you.
  • Education
    • Large schools will disappear over time. They will be replaced with super efficient and effective online learning tools.

The Cloud Brings in the Crowd – Mobs Done Right!

These mobs don’t run around with pitchforks and torches! When I say Crowd, I am referring to crowdsourcing.

Is crowdsourcing the same as outsourcing?

Yes and no. All crowdsourcing is a form of outsourcing, but all outsourcing isn’t crowdsourcing. Crowdsourcing differs from the classic approach to outsourcing in that the work comes from an undefined public rather than being commissioned from a specific, named group.

That didn’t clear it up… what is crowdsourcing?

Crowdsourcing is the practice of utilizing services, ideas, or content supplied by a large community, and especially from an online network, rather than from traditional employees or suppliers. This tactic is a form of outsourcing and is often used by businesses to increase efficiency and profit margins.

More simply,

Crowdsourcing combines the efforts of a large group of people, where each contributor adds a small portion to the greater result.

To see how business and freelancers can come together and work through crowdsourcing, check out Fiverr.com

SEO? Part 4 – Getting Your Business Listed

If you are having a hard time finding your business on the web, maybe you still need to get your business listed!

How Do I List My Business Online?

I thought you would never ask! Here are 16 websites where you can submit your site to get your business listed on the internet:

  1. Google Places for Business
  2. Bing Business Portal
  3. Infogroup
  4. Neustar Localeze
  5. Yelp for Business Owners
  6. Yahoo Local
  7. Best of the Web Local
  8. Here PrimePlaces
  9. Hotfrog
  10. Yellow Pages
  11. Superpages
  12. Citygrid Media
  13. Foursquare
  14. eLocal
  15. Factual
  16. Acxiom

What is CrowdSourcing?

Crowdsourcing is the practice of utilizing services, ideas, or content supplied by a large community, and especially from an online network, rather than from traditional employees or suppliers. This tactic is a form of outsourcing and is often used by businesses to increase efficiencies and profit margins. Crowdsourcing simply combines the efforts of numerous full-time and/or part-time workers, where each contributor adds a small portion to the greater result. Crowdsourcing differs from the classic approach to outsourcing in that the work comes from an undefined public rather than being commissioned from a specific, named group.