Tag Archives: Customer retention

What is Online Marketing?

So why do I need online marketing?

  • Customer Acquisition – using media and engagement tools to gain new customers.
  • Customer Retention – actively reducing customer defections. Successfully retaining your clients starts with the first impression and continues throughout the entire lifetime of a relationship.
  • Maximizing Relationships – Every interaction provides a significant opportunity to develop, nurture, strengthen, and establish a quality relationship.


  • It Works 24/7/365 – Even while you sleep, your online marketing efforts are working to pull in more leads, answer questions, and build rapport.
  • Global Market – Reach more people by advertising your products and services to anyone with internet access.
  • Direct Sales – Ecommerce technology allows you to sell your products and services directly to the customer.
  • Super Target Marketing Niche marketing allows you to save time and money while reaching only the people who truly care about your products and services.

The 5 Major Aspects of Online Marketing:

  • Awareness
    • How can people find you?
    • Do they know you exist?
    • Do they know what you offer?
  • Communication
    • How can you inform the masses?
    • How can you educate people about your area of expertise?
  • Connection
    • Build up a reputation by actively communicating online.
    • Get people to know you, like you and trust you.
  • Service
    • Excellent customer service will go a long way.
    • Supply a superior user experience by focusing on how people will interface with you and your marketing elements.
  • Sales
    • Make it easy and comfortable for people to purchase from you.

7 Key Touch Points – Where Do They Come From?

  • Referrals
  • Web Searches
  • Social Media Mentions
  • Press Releases
  • Emails
  • Online Advertisements

The 7 Major Components of Online Marketing and Building Your Brand

5 Steps to Internet Marketing Success

  • Credibility
    • Online Impression
  • Usability
    • User-Friendly Interface
  • Scalability
    • Giving yourself room to expand
  • Visibility
    • Getting people to know about your products or service
  • Sellability
    • Show and Tell
    • Why do they need your product or service?
    • Communicating and educating your customer-base

Measuring Results from Marketing Efforts:

  • Qualitative
    • Branding
    • Credibility
    • Goals
    • Public Relations Interest
  • Quantitative
    • Leads/Inquiries
    • Email Sign-Ups
    • Traffic
    • Sales

Remember this…

  • There is no wrong way to do it – new approaches are constantly surfacing.