Tag Archives: Marketing

What is Online Marketing?

So why do I need online marketing?

  • Customer Acquisition – using media and engagement tools to gain new customers.
  • Customer Retention – actively reducing customer defections. Successfully retaining your clients starts with the first impression and continues throughout the entire lifetime of a relationship.
  • Maximizing Relationships – Every interaction provides a significant opportunity to develop, nurture, strengthen, and establish a quality relationship.


  • It Works 24/7/365 – Even while you sleep, your online marketing efforts are working to pull in more leads, answer questions, and build rapport.
  • Global Market – Reach more people by advertising your products and services to anyone with internet access.
  • Direct Sales – Ecommerce technology allows you to sell your products and services directly to the customer.
  • Super Target Marketing Niche marketing allows you to save time and money while reaching only the people who truly care about your products and services.

The 5 Major Aspects of Online Marketing:

  • Awareness
    • How can people find you?
    • Do they know you exist?
    • Do they know what you offer?
  • Communication
    • How can you inform the masses?
    • How can you educate people about your area of expertise?
  • Connection
    • Build up a reputation by actively communicating online.
    • Get people to know you, like you and trust you.
  • Service
    • Excellent customer service will go a long way.
    • Supply a superior user experience by focusing on how people will interface with you and your marketing elements.
  • Sales
    • Make it easy and comfortable for people to purchase from you.

7 Key Touch Points – Where Do They Come From?

  • Referrals
  • Web Searches
  • Social Media Mentions
  • Press Releases
  • Emails
  • Online Advertisements

The 7 Major Components of Online Marketing and Building Your Brand

5 Steps to Internet Marketing Success

  • Credibility
    • Online Impression
  • Usability
    • User-Friendly Interface
  • Scalability
    • Giving yourself room to expand
  • Visibility
    • Getting people to know about your products or service
  • Sellability
    • Show and Tell
    • Why do they need your product or service?
    • Communicating and educating your customer-base

Measuring Results from Marketing Efforts:

  • Qualitative
    • Branding
    • Credibility
    • Goals
    • Public Relations Interest
  • Quantitative
    • Leads/Inquiries
    • Email Sign-Ups
    • Traffic
    • Sales

Remember this…

  • There is no wrong way to do it – new approaches are constantly surfacing.

Understanding Google Keyword Planner

What is Google Keyword Planner and How Do I Use It?

English: Google Logo officially released on Ma...
(Photo credit: Wikipedia)

You can use the Keyword Planner to get keyword ideas and traffic estimates for your campaigns. Even if you are not interested in running paid campaigns, you can use the tools to optimize your organic search rankings.English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)

Using the free services, the Google Keyword Planner can assist you with the following:

  • Search for new keyword ideas
  • Get search volume for a list of keywords
  • Get traffic estimates for a list of keywords

To get a better feel for the system, Google released a video run-through