Tag Archives: Online Tools

Understanding Google Keyword Planner

What is Google Keyword Planner and How Do I Use It?

English: Google Logo officially released on Ma...
(Photo credit: Wikipedia)

You can use the Keyword Planner to get keyword ideas and traffic estimates for your campaigns. Even if you are not interested in running paid campaigns, you can use the tools to optimize your organic search rankings.English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)

Using the free services, the Google Keyword Planner can assist you with the following:

  • Search for new keyword ideas
  • Get search volume for a list of keywords
  • Get traffic estimates for a list of keywords

To get a better feel for the system, Google released a video run-through


SEO? Part 4 – Getting Your Business Listed

If you are having a hard time finding your business on the web, maybe you still need to get your business listed!

How Do I List My Business Online?

I thought you would never ask! Here are 16 websites where you can submit your site to get your business listed on the internet:

  1. Google Places for Business
  2. Bing Business Portal
  3. Infogroup
  4. Neustar Localeze
  5. Yelp for Business Owners
  6. Yahoo Local
  7. Best of the Web Local
  8. Here PrimePlaces
  9. Hotfrog
  10. Yellow Pages
  11. Superpages
  12. Citygrid Media
  13. Foursquare
  14. eLocal
  15. Factual
  16. Acxiom

Search Ranking Factors – Moz’s SEO Guide for 2013

The folks over at Moz.com do some pretty cool analysis on how Google weighs each factor of SEO. Below I have listed the correlations in reference to page keyword usage. There are other factors listed on the site. You should check them out here.

  • Body Text Similarity to Keyword (Language Model) – 0.13
  • # of Links on Page – 0.13
  • Keyword Usage in Title Tag – 0.13
  • Keyword Usage in H1 – 0.12
  • Total # of Characters in the HTML Code – 0.12
  • Keyword Usage in Body Text  – 0.12
  • Keyword Usage in Meta Description – 0.10
  • H1 Similarity to Keyword – 0.08
  • Title Tag Similarity to Keyword – 0.08
  • Meta Description Similarity to Keyword – 0.08
  • # of Partial Matches in Full URL – 0.06
  • Keyword Usage in H2 Tag – 0.03
  • H2 Similarity to Keyword – 0.02